Located 20 minutes south of the border from San Diego, California, this proximity to the border and scenic location between the Pacific Ocean and coastal foothills, makes Rosarito Beach (or Playas de Rosarito) one of the leading resort towns in Baja California. Rosarito has spread out and on the drive down from San Diego, you will notice just how much Tijuana and Rosarito have grown together. However the main urban district of Rosarito is a four mile stretch along the beach on Boulevard Benito Juarez of hotels, condominiums, restaurants, gift shops, curios, and more. Weekend Fun, Family Vacation, and Retirement.

Rosarito is a fun place for youth to party on weekends and local nightclubs due to its proximity to California and the drinking age of 18 in Mexico. However, Rosarito has spread out so much and many Americans come to Rosarito to retire in beautiful Ocean View communities, as well as to vacation in the beautiful condominiums for rent, and still others for the famous lobster dinners.  Rosarito strives to maintain the cultural appearance of Mexico in order for visitors to sample Mexican hospitality, while enjoying tourist attractions and modern facilities.